Cake sales are soaring. In an average bakery, cake sales amount for one third of their revenue, with more than half of those sales going towards decorated cakes and dessert cakes. Consumers are choosing personalized designs and custom cakes over name brand cakes, and the industry shows how the sales are strong in bakeries across the country. Ink 4 Cakes edible printer kits are a growing part of the custom cake decoration side of the business, and becoming more affordable and outputting higher quality (and profits for bakeries) than ever before. The cake decoration industry is strong and it appears that the biggest push is towards customization. Personalized cakes, photo cakes, and other custom cake products are driving consumer demand and bakeries do well offering edible images in their shops.